I Lost 44 Lbs And You Can Too! This classic is beautifully constructed from business-card stock. The number is printed clearly withut photocopy distortion and the 50's pin-up woman is an unbeatable eye-catcher. Of course the kicker is that it one-ups the 36 lbs claim with a whopping 44, which we shall find is also short-lived. I cannot put my finger on it, but the mystical, magical 44-12 number combination evokes weight loss to me.