Wanted: Only 54 More People One of the tricks of advertising is to get specific and make the person feel special. In this example we get the soft-sell. Only 54 more people needed..."to lose between 10 and 29 pounds"...thereby carefully avoiding the harsh realities of countless failed 30-30 dieters. Its that simple. No hype. And hey, "if not interested - please share with someone you care about."