Weight Loss Breakthrough And I quote: "This isn't 30 Day Magic - It's the REAL THING!!" Uh-huh. The picture is of a muscular man, right? now that I look at it, it could be female. Regardless, this "Weight Loss Breakthrough" is for "Serious Only" inidividuals. Dr. Smith-Gwirtzman, a friend of mine from Cedars Sinai psychopathology department says that such ads often play to the most seriously affected adults whose pathetic lives are constantly being internally judged trough the exterior scopes of society.